First of all I want to say that what the meaning of denotative and connotative is.
Denotative - having the power of clearly denoting or designating or naming.**
Connotative - Tending to bring a memory, mood or image, for example, delicately or indirectly to mind.**
If I look at the ULAB logo through denotative mind; I can see a logo with the combination of yellow, blue and white colors. It has a pen at the middle of the logo. There is also a Bangle and English letters which present the name of ULAB.
But if I look at the ULAB logo through connotative mind; first of all it will help me to understand that it is an institution of education because of the pen at logo. It also helps me to understand that it’s a logo of ULAB; it’s a private university of Bangladesh. Whenever I see it I will feel in my mind that the university is here or there is some thing related with ULAB.
Over all the logo represents the University of Liberal Arts Bangladesh through denotative and connotative mood.
**References:
http://answers.yahoo.com/question/index?qid=20070327010136AAtGiB0
